Johannesburg, South Africa. Working across SA and the UK.
About Keegan Goocin
Keegan Goocin is a digital strategist, designer and AI systems builder based in Johannesburg, South Africa. He specialises in SEO, Local SEO, answer-engine readiness (AEO and GEO), conversion-led websites and WhatsApp automation for businesses in South Africa and the UK.
I started in advertising sales and key accounts, more than a decade of learning what actually makes a business owner say yes. Then I went and learnt how to build the things I used to sell: websites, data models, payment flows, automations.
That combination is the whole point. Most projects die in the hand-off between the strategist, the designer and the developer. I don't have that hand-off. I define the positioning, design the brand, build the site, wire the WhatsApp flow and read the analytics afterwards.
Marketing shouldn't be a collection of random tactics. It should be an end-to-end engine where strategy, creative, automation and performance data all feed into one another.
Quick facts
- Role
- Independent strategist and builder. Also Co-Founder of BuzzCraft (opens in a new tab), my own agency.
- Experience
- 12+ years
- Built
- FOUND, the Scorecard, the Blueprint Builder
- Base
- Johannesburg, ZA
- Markets
- South Africa and the UK
- Focus
- SEO, AEO and GEO, conversion, AI systems
- Stack
- Next.js, Supabase, WhatsApp API, Yoco
- Certified
- Google, Fundamentals of Digital Marketing
Mission
Helping SMEs thrive with the smart, automated systems usually reserved for enterprise giants.
- years of commercial experience
- 12+years of commercial experience
- clients, delivered remotely
- SA + UKclients, delivered remotely
- projects in the public register
- 10projects in the public register
- tools built and live or relaunching
- 3tools built and live or relaunching
How I operate
Revenue-first architecture
Vanity impressions never pay salaries. Every landing page, ad creative and CRM workflow is reverse-engineered from qualified pipeline targets and unit economics.
Practical AI automation
Automation replaces repetitive manual triage, not human relationships. Intelligent qualification and instant follow-up mean high-intent prospects get answers in seconds.
Closed-loop attribution
When paid acquisition talks directly to your sales pipeline, budget decisions stop being guesswork. I connect ad spend to booked consultations and closed revenue.
Compounding asset ownership
Instead of renting temporary attention, you walk away with documented workflows, conversion funnels and systems you own permanently.
Where the 12 years went
Sales first, then marketing, then building. In that order, on purpose.
Mar 2026 to present
Client tool: digital marketing and e-commerce platform
Nativ Genetix Soweto
Apr 2025 to present
Co-Founder and Lead Consultant
BuzzCraft (opens in a new tab), Johannesburg
Oct 2022 to 2025
Digital Marketing Manager
Kanvas Creative Solutions
Feb 2021 to Sep 2022
Manager
Promote Generation Media
Aug 2017 to Feb 2021
Advertising Sales Executive, print, digital and social
Volt.Africa Digital
Earlier
Media sales and account management
Mail & Guardian Media, Independent Newspapers Gauteng, Options Marketing, Universal Group (UK)
Want the whole chain handled by one person?
WhatsApp me your business name and website. I'll come back to you personally, usually within one business day.
Prefer email? kmgoocin@gmail.com. Response within one business day.