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KEEGAN GOOCIN

Available for new projects in Johannesburg, across SA and internationally

Found by Google.Chosen by customers.Run by systems.

I help businesses show up in Google, local search and AI answers, then turn that visibility into WhatsApp enquiries, calls and paying customers. Strategy, design, build and automation, handled by one person who does all four.

Opens WhatsApp with a short message ready to send. I reply personally, usually within one business day.

  • 12+ years commercial experience
  • Google certified, Digital Marketing
  • Live tools I built, not decks
Keegan Goocin, digital strategist and website builder in Johannesburg
The message the button opens
Hi Keegan. I found your portfolio and I'd like to talk about making my business more visible online. My business is [name].

Swap in your business name, then press send.

Brands I've built and worked with

Every name is labelled, so you know exactly what my role was.

  • BuzzCraft (opens in a new tab)Own ventureCo-founded agency
  • Nativ Genetix SowetoClient tool
  • Local Website Blueprint BuilderOwn tool
  • FOUND Prompt Library and ScorecardOwn tools
  • SKNN CARE LNDNClient build, UK
  • Dr. Franco Private ReserveClient work
  • Gimac Rentals Safe StayClient build
  • CZApayClient, in build
  • Kanvas Creative SolutionsEmployer
  • Volt.Africa DigitalEmployer
  • Mail & Guardian MediaEmployer
  • Independent NewspapersEmployer
years of commercial experience
12+
years of commercial experience
clients, delivered remotely
SA + UK
clients, delivered remotely
projects in the public register, 9 with live links
10
projects in the public register, 9 with live links
Scorecard, delivered within 48 hours
15-point
Scorecard, delivered within 48 hours

The problem

Most businesses are not invisible because they are bad. They are invisible because Google cannot find them, the map does not show them, AI tools cannot understand them, and the enquiries that do arrive go unanswered on WhatsApp.

The solution

I design and build the whole chain, from search to the WhatsApp reply. Strategy, content, build and automation, measured against a baseline.

  • Search visibility: SEO, Local SEO and AI answers
  • Conversion-led websites
  • WhatsApp and AI follow-up
  • Founder-level strategy

Five jobs, one operator

Everything below serves one outcome: more of the right enquiries reaching you, and fewer of them leaking.

Packages, with the price on the page

Fixed scope, fixed price, agreed in writing before work starts.

Compare packages

FOUND Fix

Find the leaks, then fix the biggest ones this week.

R2,950

  • No VAT charged (not VAT registered)
  • Once-off
  • 7 working days
  • Paid upfront

FOUND Website

Core offer

A website with one job: turning searches into WhatsApp enquiries.

R20,500

  • No VAT charged (not VAT registered)
  • Once-off
  • 15 to 20 working days
  • R10,250 deposit, R10,250 on launch

FOUND Growth

Stay found, keep improving, measure every enquiry.

R6,500 a month

  • No VAT charged (not VAT registered)
  • 3-month minimum, then month to month

The FOUND framework

FOUND is how I turn search visibility into revenue: Findable on Google, On the map locally, Understood by AI systems, Nudged to act on the site, and Done by automation afterwards. Five layers, checked in order, measured against a baseline.

  1. Findable
  2. On the map
  3. Understood by AI
  4. Nudged to act
  5. Done by systems
  • Findable: When people search, you appear. Not page four.
  • On the map: 'Near me' searches show you, with reviews and directions.
  • Understood by AI: Structured clearly enough to be part of AI answers.
  • Nudged to act: One obvious next step: WhatsApp, call or book.
  • Done by systems: Follow-up runs on automations so leads stop leaking.

No rented logos. No invented quotes.

Plenty of portfolios are decorated with testimonials nobody can trace. Mine works differently: every claim on this page is checkable, and the strongest proof is a link you can click.

Live builds you can open

Open SKNN CARE LNDN, Gimac Rentals or Dr. Franco Private Reserve and see the work for yourself.

Open the project register

Tools I built, in production

I built the FOUND Prompt Library, the Search Visibility Scorecard and the Local Website Blueprint Builder. Use them today.

Use the FOUND library

Operator, not observer

I run my own regulated e-commerce platform end to end: inventory, payments, verification and fulfilment. I feel the same pains my clients do.

Read my story

The honest bit: I don't guarantee rankings, traffic or AI citations. Nobody honest can. I do guarantee the listed deliverables, built on Google's own published best practice, with a measured baseline so you can see exactly what changed.

How it works

Four steps, and you can stop after any of them.

  1. Diagnose

    Free 15-point Scorecard and a measured baseline.

    FOUND Scorecard

  2. Fix the biggest leaks

    Google Business Profile, page fixes and WhatsApp set up in 7 working days.

    FOUND Fix

  3. Build

    A 5 to 7 page site with Local SEO, AI-answer structure and a WhatsApp path, planned and built by the same person.

    FOUND Website

  4. Grow and measure

    Monthly improvements reported against the baseline.

    FOUND Growth

Questions people ask

Still unsure? Ask me directly.

What do you actually do, in one paragraph?

I make businesses easier to find and easier to choose. That means SEO and Local SEO so you appear in searches, AI-search readiness so tools like ChatGPT and Google's AI Overviews can understand you, a website engineered to convert, and WhatsApp automation so enquiries get answered instead of forgotten. Strategy through to build, one person accountable.

Who do you work with?

Owner-run service businesses, regulated brands and growing SMEs in South Africa and the UK.

Do you work outside South Africa?

Yes. I'm based in Johannesburg and most of my work is South African, but I deliver for UK clients too, including SKNN CARE LNDN in London. Everything runs remotely over WhatsApp, email and calls, and international projects are priced in the client's currency with GDPR-aware handling where required.

Once-off or retainer?

Both. Strategy is usually a retainer, while automation builds can be once-off projects.

How do we start, and what does it cost?

Start with the free Search Visibility Scorecard. If it shows quick wins, FOUND Fix handles them in 7 working days for R2,950. A FOUND Website is R20,500 once-off (R10,250 to book, R10,250 at launch), and FOUND Growth is R6,500 a month after a 3-month minimum. I'm not VAT registered, so no VAT is charged, and every project gets a written, fixed quote before work begins.

Why should I trust a portfolio with no testimonials on it?

Because the alternative is worse. Fake quotes and stock-photo "clients" are everywhere, and you can't verify any of it. Instead, this site gives you live links: real client sites and working tools you can open right now. When client permission is secured, named case studies with real numbers will be published here. Until then, nothing gets invented.

Will you guarantee rankings?

I don't guarantee rankings, traffic or AI citations. Nobody honest can. I do guarantee the listed deliverables, built on Google's own published best practice, with a measured baseline so you can see exactly what changed.

Let's get you found.

One message starts it. Tell me your business name and your website, and I'll tell you where you're leaking customers.

Prefer email? kmgoocin@gmail.com. Response within one business day.